DaleelStore
DaleelStore
Daleel Loyalty
DaleelX
DaleelX

DaleelStore — Powering Secure Digital Spending & Gifting.

From everyday users to enterprises, we enable seamless, reliable access to digital services and e-vouchers across MENA.

Explore more
Daleel Loyalty
Daleel Loyalty
DaleelX
DaleelBusiness
DaleelBusiness

Who We Are Today

DaleelStore is Saudi Arabia’s leading digital gift card and e-voucher ecosystem serving consumers and enterprises, helping people and organizations access, distribute, and manage digital value with speed, simplicity, and confidence.

Looking ahead to future!

Issuance & Supply

We enable brands to create, manage, and distribute their own digital gift cards and vouchers under their identity, unlocking new sales and engagement channels.

Distribution

We connect global brands to millions of users through our DaleelStore app, Daleel Business & Daleel Loyalty channels channels

Payment Orchestration

We handle routing, settlement, and reconciliation to ensure speed, security, and transparency at scale.

Fast execution, seamless integrations, scalable infrastructure, and proven growth

%

YOY Growth

+ M

Yearly active users

+

Active Partners

+ M

Items sold per year

We don’t just meet industry standards, we set new ones Powered by automation and a culture of continuous improvement, we operate with the precision of a system and the passion of a team.

Be Bold & Proud

We started small and came so far, and we’re proud of that, we’re proud of this team and proud of what we’re building together, we don’t shy away from challenges, we face them with confidence.

Great isn’t good enough

We don’t settle for less than great, each win is just the next step toward something better, and there’s always alwys room to improve

Customer Obsession

Everything starts with the customer, their trust is our most valuable asset, and we can never take it for granted

Build Awesome Things

Whether it’s our tech, our partnerships, or our customer experience, what we create should make people proud to use and share

Values, then Attitude, then Skills

We can teach skills, but we can’t teach values, who you are and how you carry yourself matters more than what you know.

People, then Process

Processes are important, but people drive the real change when we trust each other, the rest falls into place

Think Big

We’re not here to be small, we imagine what DaleelStore can become in the region and the world, and we act with that vision

Move Fast

Speed is our edge, It’s not about rushing, it’s about acting, learning, and adjusting quickly instead of waiting for perfection

Customers? Brands? Partners?
Why all of them love us?

Customers love us because!

We provide accessibility and a safer online spending tool.

Brands love us because!

We help them acquire & retain more customer.

Partners love us because!

Enable them to solve the same issue for their own customers.

Our elite partners

Throughout the years we have partnered with thousands of partners from different countries

Business sector

Banking sector

Loyalty sector

Payment sector

B2B Solution

B2B customers, banks, wallets, loyalty programs, and corporates, we provide the infrastructure to secure value transfer into their platforms, helping them deliver the same safe experience at scale

The problem

92% of MENA’s population, nearly 470M people lack credit cards, leaving them with limited access to online global e-commerce, subscriptions, and digital services.

B2C Solution

Providing a safer and more controlled way to spend online, with DaleelStore, users can buy and manage digital gift cards using local payment methods without exposing sensitive details.

Products Overview

Explore our diverse suite of innovative solutions

DaleelStore

Consumer app for instant gift card purchases

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DaleelBusiness

Bulk supply for banks, wallets, corporates, NGOs and POS terminals

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Daleel Loyalty

Loyalty and marketplace white label solutions and payment solutions.

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DaleelX

Brands issue their own
digital vouchers

We've achieved vs the market benchmarkn

Our team excels in fintech, surpassing market standards with innovative solutions. We’re not just coworkers; we’re a close-knit family of creative thinkers dedicated to transforming the digital landscape.

2X

Faster product delivery to end user

50X

Less expired cards vs 1% market benchmark

90%

Less chargeback and fraud rate vs 0.8% of GMV market benchmark

1/3

Acquisition cost vs market benchmark is 30 SAR

Our Growth Trajectory

+ %

Growth from 2023 - 2024

The company has achieved consistent, healthy growth year over year, driven by product innovation, market expansion, and strong partner relationships across both B2C and B2B segments.

 
 
 
 
 
%
%
%
%
%

From the Middle East to the World Daleel Store’s Growing Reach

From Riyadh to the world, Daleel Store's innovative solutions are expanding rapidly, connecting customers and businesses across borders.

M

Regular Customers

%

Happy Users

+

Country worldwide

Meet DaleelStore team

We are more than just a team; we're a family of innovators, creators, and problem-solvers dedicated to transforming the digital landscape with cutting-edge fintech solutions.

Abd El malek

Founder

Founder of The company 2018, multiple sectors. lead the company to 100m revenue per year, with a track record of turning ideas into successful digital ventures across multiple sectors.

AbdulRahman M.Suliman

Partner - CEO

Partner & CEO of the company, Joined 2023 lead the company to 250m per year with a strong background in startups, marketplace platforms, loyalty programs, and fintech

Khalid Olayan

CPO

CPO of the company, Experienced product and project manager with expertise in business development and loyalty programs. Previously managed projects at Primera and 2Cash.

Ahmed El Idrissi

CFO

CFO of the company, leveraging 15+ years of experience in corporate finance at Amazon, Careem & Uber, and IKEA. Certified in finance and strategy, and passionate about aviation.

Enas Al.Moankar 

COO

COO of the company, Experienced leader in operations, loyalty programs, and stakeholder management. Previously managed programs at Collinson for Saudi Tourism Authority and Dubai RTA.

Basheer olabi

CBDO

CBDO of the company, with a strong track record in supporting startups. Previously held roles at Wadi Makkah VC, Careem, and Noon Academy, before going on to establish three startups of his own.

Saif Eliwat

CMO

CMO of company with 14+ years in digital and performance marketing, led large-scale projects, managed teams, and executed impactful campaigns across MENA and GCC.

Abdelsalam Khattab

Group Products Head

Product Head of company, A hands-on product manager with a 0-1 phase focus, Experienced at Vodafone, Udacity, Majarra, MSAAQ, and as a startup co-founder, with a strong track record in eCommerce and SaaS

Ready to Be Partner With Us?

For business sellers, gaming publishers, and developers seeking a partner in growth, not just a platform

Let’s connect and grow together